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The Internet is full of "reviews" of the Google Payload eBook, but the only reason for them to exist is to sell that eBook to you. Here is my real review as you like it.

Alex Goad’s Google Payload is at this moment (December 2007) the top seller at Clickbank.com. Alex is also author of the Project Blackmask eBook which was about black hat SEO. Today I review Google Payload. Is it worth your money? or is it just another hype product?

GooglePayload.com Google Payload eBook Review

A couple of months ago,  Project Blackmask was a top seller, if you check Clickbank status now you get a gravity of just 14 and still decreasing, that means this eBook is out. And do you know why? Because of mega-hype and false promises.

That’s why I don’t like Alex’s marketing. Project Blackmask was a hype product with a lot of refunds (remember?: Google clicks for free equals black hat Search Engine Optimisation), similar to Google Payload: Alex tells fable about some Brazilian guy who told him a big secret –why  didn’t Alex show us screenshots of accounts of that guy?

The big problem is that a lot of marketers do JV and promo to launch his products and when his product launches it looks like it’s  great and the best product ever released (as you can see from his friends’s testimonials). As a sidenote:: not every online marketer is a rat smelling money, for example Mike Filsaime didn’t send promo emails which I appreciate!

What is Google Payload about?

Simply about arbitrage: buying cheap traffic at second-tier search engines and trying to sell it through Google AdSense or a similar ad systems. Alex is trying to convince us that arbitrage is easy but it isn’t. Why not? Because no search engine likes pages made for AdSense-like advertising. And Google is the No1 enemy of all arbitrageurs. You can get your AdSense account cancelled and they put earned money on hold. Of course you can (and you definitely should) use second tier search engines but results are the same: they don’t like traffic arbitrage.

Imagine what happens when thousands of people buy this eBook and all apply the same principles and probably the same keywords. Yes, the market gets saturated and that’s what happened. The problem also is that Alex is trying to convince us that there are thousands of niches with high cost per click. This is false, there are quite a few niches where you get over 1 dollar per click on second-tier search engines. These niches are generally not allowed on Google AdWords like: casinos, poker, viagra, soma ads.

Some parts are taken from free a report by Alex, you can get this report for email address at:

http://www.netfrontiermarketing.com/adsensearbitrage.html

Don’t get me wrong: you can make money with this eBook but as everything is not as easy as marketers want to present. I would say it’s hard. As I saw on many forums, some people earned money and some people lost. What I see good on Google Payload? You can expand your knowledge about pay per click the black hat way and also learn some interesting information. You can give  arbitrage a try.

What you will like:
You can use 2nd tier search engines for cheap traffic for your business
How to build optimised web pages for ads.

What you will hate:
Sometimes Alex is saying less than he knows and it sucks
Limited number of keywords
After hundreds of sales of Google Payload – market saturation

Conclusion
The Google Payload eBook left me with very a strange feeling. You get information about traffic arbitrage and some parts are very detailed. On the other hand, other parts are weak and also you can feel from text that Alex doesn’t say everything we should know. I don’t like the Brazilian guy story and hype marketing either. If you want to try arbitrage, you can use this eBook but it definitely does not bring almost anything new like select keyword, create landing page, send traffic and have high CTR but it’s served to you ready and half-boiled.
For above mentioned reasons I cannot give more than one star.

Rating: bad
One star of four
(check how I rate eBooks)
(check List of reviewed eBooks)
Price: 77 USD
Difficulty level: medium, do you have experience with XML feeds, creating websites?
Money required: low
Pages: 68 pages of PDF

Click to visit Google Payload homepage