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We are about to review the incredibly named Google Magic Formula eBook, that’s quite a name eh? It conjures to mind all sorts of PPC wizardry, which could spell a small fortune for anyone who purchases it. But can this eBook make your wishes come true?

The sales pages of the Google Magic Formula is very visually appealing, it looks nice, it doesn’t contain the usual mixture of brightly coloured text shouting stupid headlines. Unfortunately, looks is as far as the quality goes, the content is full of wild and exaggerated claims that you will gain financial freedom my following the formula. Again the same ridiculous and overstated claims, hyping a product which contains no such knowledge.

OK, let’s start by saying that this two volume set of eBooks, with over 100 pages between them, is very well written and exceptionally well presented. Seriously it’s one of the easiest to read eBook I have looked at in a long time.

Unfortunately, although it looks good and it is easy to read, it contains the usual ideas of combining Google AdWords with affiliate sites, although it does include far more options than the standard glue AdWords to Clickbank idea. Nothing in this book is new, and nothing is taken to a high level of detail. There are so many eBooks available on this subject, many available for free, that I just do not see the point in creating yet another one, the author is obviously trying to milk the cow and line his own pockets, he supplies nothing new or of great value.

The eBook does a very good job of walking a beginner through the process of setting up an AdWords account, and creating their first PPC campaign. Due to the fact it is written so well, it is one of the better eBooks for beginners I have read so far. If viewed as an introduction to AdWords, the product has some slight value, but all of this information is freely available elsewhere on the World Wide Web. One strange thing I did notice was that volume 1 is far better than volume 2, it almost seemed as if the second eBook of the pair had been rushed, the formatting and writing style was not as high quality as the first eBook.

Conclusion:

Well written and well presented guide to basic AdWords usage, ideal for beginners, but no value for existing AdWords veterans. The whole PPC + Affiliate internet marketing model has been dead for a long time, why don’t the authors just stop writing about it? I am going to give this eBook a rating of 2 though, but this is ONLY if you are a new AdWords user, if you already have a PPC account with Google and know how things work, don’t bother with this eBook.

Rating: GOOD
Two stars of four
(check how I rate eBooks)
(check List of reviewed eBooks)
Price: 77 USD
Difficulty level: easy
Money required: for AdWords
Pages: 2 eBooks - together 115 pages

Click to visit Google Magic Formula

Technorati Tags: adwords, affilate_marketing