Google Massacre eBook review r060
admin | August 19th, 2008 | Adwords ebooksToday we are going to open the digital pages of the Google Massacre eBook. A dramatic title, one which stirs up visions of incredible profits and full bank accounts, but can it actually deliver? Or is this just another failed idea from a washed up wannabe Internet Marketer? Let’s find out!
The “Google Massacre” review
The sales page is actually quite confusing, I was initially comforted by the fact that the author of the Google Massacre actually lets a few things out of the bag on the sales page, by the time you buy this book you will already have a good idea of what it is about, a real change from the type of sales page which just repeats “Earn lots of money” in as many ways as it can possibly be written without actually saying a word. On the flip side, I was concerned by the ridiculous claims made on the sales page, I mean just look at this sentence:
“Apply This Simple Plan And Tear The Hair Out Of Any Competitor Who Stands In The Way Of Your Affiliate Domination”
What a load of garbage, and typical of the oversell we see everywhere, designed to get people to part with their hard earned cash by purchasing an inferior informational product. The book is a lengthy 197 page affair, which sounds like a pretty beefy product, unfortunately a huge part of it is fluff, and the first 10 pages simply reiterate the same garbage promises from the sales page, wasted space. The following description of PPC (Pay Per Click) advertising is surprisingly good though. We then move on to a very long, 16 page section which walks the reader through the process of opening and setting up a Google AdWords account, I really do not give any value to this section at all, all of this information is freely available on-line and the process is so simple that anyone can do it without a training manual using the Google Wizard on the Google website, mostly based around a long series of screenshots, this section is pretty much useless to everybody. There is a comprehensive section on writing a sales page, quite good but possibly a little over the top, but it makes good reading even if it does go into slightly too much detail. The section that deals with writing an effective PPC add is good though, and there is some gold here, in the form of the great set of basic rules for writing an advertisement which are presented.
Conclusion
Overall, this eBook is ok in a basic sense, although there are no new secrets revealed; it is the same tired “tie an affiliate product to a PPC advertisement” scheme, which has been in decline for quite some time now. The eBook is very good at explaining how to tweak and monitor an AdWords campaign though, and if used simply as a learning manual for using AdWords it would have more value, I believe the author has targeted this product wrongly, he should not have marketed as an Internet Marketing technique, he should have marketed it as a comprehensive training course on Google AdWords, it would have stood up much better as a product like this. I certainly would not consider purchasing this eBook, simply because everything within its pages can be found on-line for free, although it might be useful as a reference tool, but only until Google change something and it becomes obsolete. I am going to give it a 1 star rating though, because right now, if you have no clue about how to set up and run a Google AdWords campaign then it will do a great job of walking you through it.
Rating: Bad - Of little value.
One star of four.
Difficulty level: Easy to medium.
Money required: Very little to start with, could be expensive depending upon PPC ad settings.
Pages: 197 but a lot of fluff and garbage, as well as pointless screenshots.
Price: $97 a total rip-off.
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