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Executive Report

AdSense Secrets eBook by Joel Comm will guide you through the process of setting up AdSense on a new website, and how to optimise those ads for positioning, quality and content. Although the eBook does briefly touch upon the subjects of page creation, content generation and search engine marketing, it is weak in these areas and is not sufficient as a full guide. This eBook will teach you how to get the most out of your Google AdSense clicks and is easy to understand.

Key concepts covered by this eBook are:

• Basic site setup and domain purchasing – Detailing where to purchase a domain and offering some basic advice about designing a site as well as recommending some free tools. A very weak section of the eBook, almost useless.

• Changing the colour and layout of AdSense units to maximise performance – Introducing the idea of making ads look like they are an integral part of your site scheme, and making visitors accept them more easily.

• Choosing the right style of AdSense unit and where to place it on the page for best performance – This section covers which type of ads to put where, it uses the excellent Google hot spot map as a basis for designing the perfect AdSense enabled website layout.

• Controlling your AdSense ads through page content – By using correct key word weights and meta data you are taught how to control the ads that are served to your website.

• Added Value Google products, such as custom search, video ads and link ads – A discussion of the specialty AdSense content, which will not suit every site, but are fantastic additions to the Google line-up if used correctly.

• Creating site content, and where to get content for free – Covering writing your own content, or employing the services of a freelance copy writer to produce content for you. Some useful tips are given on how to get free content from article sites and other public domain sources.

• >Response tracking using AdSense channels – Demonstrating how separate add channels can be implemented through the Google AdSense control panel, allowing you to judge the performance of multiple websites, pages and ad groups.

• The effects of Google Smart Pricing – A full explanation of smart pricing, how it affects both advertisers and publishers, along with steps that can be taken to overcome it.

• How to analyse visitor statistics and use them to further increase click through rate – Introducing ideas to investigate which types of content and landing pages saw the most success, and finding ways to use this data to improve your overall AdSense performance.

• The concept of comparative testing of ads – A favourite with autoresponder users, the eBook adapts the concept of split testing to prove which ads are performing the best within a website.

• Very basic SEO practices and traffic generation – Touches on link building and reciprocal links, this part of the eBook is outdated and of little use.

Some interesting links found within the eBook are:

www.DomainAnything.com – A place to find and purchase good domain names.

www.elance.com and www.guru.com are good places to advertise. You can invite designers to give you quotes and pick the best based on price and talent.

The sample page at www.google.com/adsense/adformats lets you see all of the different kinds of ads at once.

The Google hot spot map at ttps://www.google.com/support/adsense/bin/static.py?page=tips.html sums up the options pretty well.

Several good keyword tools such as www.overture.com and www.googlest.com, www.clickhereforit.com also has a list of keywords with their prices.

Kanoodle is introduced www.kanoodle.com/about/brightads.cool.

AdSense Log http://www.metalgrass.com/adsenselog/index.html

www.AdSenseBuddy.com.

Kontera (www.kontera.com) as an extra income stream.

If you want to know more, please go to AdSense Secrets eBook homepage