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Today I am going to review the 4^th edition of the AdSense Secrets eBook by Joel Comm, Joel is considered a granddaddy of internet marketing by some, but are his techniques showing their age also? Let’s find out. Just how good are the 235 pages within this book?

AdSense Secrets 4.0 Review

The sales letter is the usual kind of bullshit, make yourself thousands a month with a few mouse clicks, does anybody believe this crap anymore?

OK let’s get something straight right here, Joel has been a little clever within this eBook, he has shown a real Google Adsense report, showing earning of over $600 per month. The problem is, this report is dated 2004, anybody who know anything about AdSense will agree that AdSense income back in 2004 was a lot easier to achieve. Why did you do this Joel? I saw this screenshot a few pages into the book and instantly I’m lead to think you are dishonest, I recommend you use a 2008 screenshot with the same level of earnings in edition 5, if you can.

Setting this aside for a moment, the book does a really good job of teaching a beginner how to use AdSense within their pages. It talks about add positioning, colouring, and a whole host of other things that can increase your CTR (Click Through Rate). In truth I was quite impressed by most of this section, it was all relevant information, and although it is not new, it is invaluable to anyone just starting out with AdSense; it was well written and easy to understand.

The author also goes into quite a bit of depth about analysing performance, and improving your AdSense CPR, he covers things like selective testing and targeting quite well.

Where this book get’s very thin, is in the areas of setting up a website, and more importantly pulling traffic to that website, the laughably short sections about SEO are a real joke, better if he left them out completely. The ideas upon where to get content start out well, but then the last 2/3rds of the content gathering section just talks about places you can copy content from, you should know Joel, Google penalises duplicate content sites, it’s a major no go these days.

Overall, this book is a little outdated, certainly a lot of the SEO and content ideas are far behind the times. Joel also talks about several tools that are no longer cutting edge as if they are a gift from the gods.

If the author had left out everything apart from the excellent guide to optimising your AdSense revenue, I would have given this book a rating of 3, but due to the fact that every non-AdSense related part is pretty much garbage just talking up space, and that some of the actual AdSense focused content is out of date, it gets a 2.

Conclusion:

Excellent book for AdSense beginners, useful as a best practices manual for AdSense, covers every major topic although nothing that can’t be found for free elsewhere, but good value as it is all found in one eBook.

Great information on all aspects of using AdSense correctly, from the basic setting up of an add, to advanced subjects such as page hot spots and visitor statistics.

Terrible attempt at adding extra value by talking about setting up a website or blog, performing SEO and creating content.

Click to visit AdSense Secrets 4.0

Rating: GOOD
TWO stars of four (if you are a beginner, add 1 more)
(check how I rate eBooks)
(check List of reviewed eBooks)
Price: 9,95 USD (cheap!)
Difficulty level: easy
Money required: n/a
Pages: 235 (a lot…)

Click to visit AdSense Secrets 4.0