Monez.com

Silent Sales Machine Executive Summary
This document contains and executive summary of the Silent Sales Machine eBook by Jim Cockrum. The eBook is firmly targeted at readers who wish to learn how to make money selling goods and services on the popular auction website eBay. The eBook attempts to teach the reader how to make the most profit possible by using traffic to their eBay advertisements to feed further forms of sales.

Once the introduction is out of the way, the author begins the true content by introducing a list of facts that eBay sellers may consider to be true, he also gives the same list of facts and the way the perceptions of the reader will have changed about them once the eBook has been read, this is pretty good, it lays the foundation of the way in which the reader needs to approach the eBook and sets the scene very well. The author is also keen to stress that eBay is an expanding site that receives hundreds of thousands of highly targeted visitors each day, and tells us that he intends to show us how to make use of this traffic to profitise our auctions by using some clever marketing techniques.
The description of the process is began with a question, asking the reader if they would rather have multiple small income streams which take little work to maintain, or a single large income stream that takes major effort to maintain, it is presumed that the reader will select the first option as the most preferable. The author makes it quite clear that the reader is going to need to know how to use eBay as a sales medium, and that the eBook will not cover the basics of operating an eBay auction.
The author is very eager to express his opinion that it is fundamental that all eBay sellers have the ability to accept credit card payments, and provides statistical evidence to back up this claim. PayPal is introduced as a good, cheap and reliable payment gateway which works exceptionally well with eBay, and the entire PayPal + eBay concept is detailed quite well. The author also provides details of his experiences with PayPal, and insists that despite the fact they have often received negative publicity, he still regards them as the premier on-line payment gateway.
Now that the background information regarding what tools are going to be used during the eBay process, the author moves on to divulge some methods to increase the profitability of your auctions. His entire concept is based around the fact that although only a single visitor to your auction will buy your product, many others can be tapped as a potential future client for off-eBay sales. The author tells us to think of tertiary products that are compatible with the eBay sale, for example if you were selling a piece of fishing tackle, you might also offer a fishing guide as an info product as an up sell.
An example is given of an eBay seller who auctions holiday certificates, and by clever use of the sellers “About Me” page is also able to sell entertainment guides which pertain to the area the original holiday certificate covered. Al list of possible eBay auction product and info product relationships is given thus:
Silk Flowers – how to make a flower arrangement.
Star Wars figures – how to find, categorize, store Star Wars figures, and sell for maximum profit.
Light fixture – how to install a light fixture, how to make your own light fixtures, how to move a light rough-in.
Fishing lures - how to catch blue gill, how to fly fish, top fishing vacations guide.
Fish tank supplies – how to maintain a fresh water fish tank, how to make money breeding fish.
The author explains that info products are the best type of product to use in this up sell form of situation due to the fact that they usually retain a very healthy profit margin. He also explains that these kinds of products are relatively low price, so make excellent choices for use as “impulse buy” products, and that by presenting them alongside an auction that has the same overall theme, the likelihood of making one of these impulse sales is maximised.
A warning is given over how to use your seller about me page on eBay, there are a strict set of rules and limitations in place, and these need to be adhered to strictly. The author also recommends that should eBay contact you regarding your about me page, that you respond politely and comply with all of their requirements. A list of the kind of things that you can and can’t do with your about me page is also given.
The next section is an excellent collection of tips for getting the most from your auctions, and making the most profit. These tips cover everything from the duration of the auction to the “buy it now” button, and are designed to make sure you get every ounce of profit from your auctions. This section of the book is very in-depth and provides some exceptionally useful information.
Expanding upon one of the auction tips, the author begins to discuss the building of an opt-in list and the use of an autoresponder services to better market off-eBay goods and services. This section does not go into great detail but is enough to convince the reader that they should look into this idea further.
Following on from the autoresponder section, we find several pages which look at various ways to ensure that you receive the most traffic to your auction. There are some interesting statistics given about how eBay search is used, and a set of guidelines presented to make sure that your auctions are viewed and popular.
The next section is very interesting; it provides a list of ways that you could further profitise eBay auctions, with some very clever ideas being listed such as promoting a membership website in the same niche as the originally auctioned product.
Continuing with the up sell info product theme, the author begins to discuss the possibility that readers create their own info products, and does a very good job of explaining why they should do this, along with supplying some very good advice on how to get started. The option of hiring a writer to produce the product is also discussed. The author also talks about the whole marketing funnel and the use of a squeeze page to further help with building an opt-in list.
Finally, the author sums up the main content of the eBook with a very good section which highlights the most important points covered by the eBook, there is also a useful reference list of skills which a successful eBay seller will need to master in order to become truly profitable. The eBook is wound up by including a quantity of resource materiel and practical cases of real people who have tried and succeed using the ideas and methods discussed throughout the eBook.
In conclusion, this eBook presents some very good ways to maximise the income from eBay auctions, and would be of good use for a beginner to eBay or a seasoned eBay veteran who wants to learn how to work smarter.

Get the full version now!

Technorati Tags: executive summary