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This is an executive summary of the Top Secret Magic Code eBook, which was written by Dr Jon Cohen II. The overall concept that is presented within the eBook is using website traffic to enable the webmaster to attract potentially profitable advertisements.

The author begins by explaining why Google AdSense is often not very profitable, he tells us that Google pays only a fraction of the amount to the PPC webmaster of the overall charge that is made to the advertiser, he goes on the explain that the eBook will demonstrate a method which can be used to generate more revenue than AdSense for any website. Next he introduces Google AdWords, and describes what AdWords actually is, and the structure the advertisements take.
The author tells us that there are many companies who are willing to give us a “magic” code that we add to our websites, we then focus upon generating traffic, and allow the “magic” code to take care of sales and revenue allocation. Dr Jon tells us that we will only need to set up free accounts with certain websites to have our “magic” code generated automatically, we will need to provide some basic information through a web form, and we will be able to choose the look and layout of our advertisements.
The following section deals with the fact that multiple advertisement groups can be added to a website from several sources, the author also discusses briefly the option of choosing specific advertisements for inclusion on a website.
Next we move on to traffic generation, and the author mentions traffic generation methods such as viral marketing, link exchanges, article marketing and classified sites, please not he does not explain any of these or give any examples in any way.
The author does stress that the best way to implement his method is to use free forms of traffic, although he also includes some brief information about using PPC, specifically Google AdWords, although he does not show how to set up an AdWords campaign, or how to find specifically profitable keywords. The author tells us that he prefers to create website which will be indexed fully by the search engines, and result in high levels of free traffic.
The author presents an amusing anecdote, telling us that he set up an ad which simply directed people to a lead capture page, and re-marketed the webpage real estate and sold the advertising space upon it. He tells us that the advertising revenue was able to pay for his PPC campaign and help build his opt-in list.
A small section is included that deals with actual page layout, and some effort is made to discuss slogans and advertising techniques, the idea of building a marketing mailing list is also bought in at this stage. This leads to a section where the author shows us how to cloak the fact that your landing page is nothing more than a bunch of advertisements from Google, and this is some kind of strange form of squeeze page, although it is not described as such.
One of the concepts which the author is quite passionate about is the idea of selling advertising directly through forms and free classifieds sites, he shows us how to build an advertisement which sells PPC click advertising at 10% of the cost of Google AdWords, much of this section does not make sense and it is not clear how the actual 10% cost is reached, it seems to be that he is trying to convince people that the space on his website is going to bring them as much PPC traffic as Google AdWords at a fraction of the costs, although it is clear that to achieve the required volume he would need to run a site with an exceptionally large traffic volume. All in all this entire technique is presented in an unconvincing way, it seems as if the author invented this idea on the fly whilst he was writing the eBook and did not give it sufficient thought before putting it into words. Towards the end of this section Dr Jon tells us that he has made over %512 million in sales using these techniques, which is rather hard to believe considering the badly described process he used to obtain this profit.
The author sums up the information by supplying a list of advertising websites which allow the users to purchase ad space on client run websites, this list includes:
AdEngage
AdJungle
Adspace-Auctions
AdsBay
Adster
BannerGarage
AdBrite
ExpoActive
EmptySpaces
Text-Link-Ads
1. ValueClickMedia
2. ItsYourAd

Finally the author sums everything up by insisting he has made huge profits using this method, he also tells us about the hundreds of happy people who have achieved financial independence using his methods, at the end of the book much of the sales hype from the sales page and the opening section of the eBook is reiterated.
Conclusion

A short eBook, which very little practical information that could be used to generate revenue, some decent screen shots, with very little in the way of resources presented to the reader.

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