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Free Click Formula (Google Snatch 2) Executive Summary

This is an executive summary of the eBook entitles Free Click Formula, an eBook which pertains to teach the reader how to acquire free website traffic through search engine optimisation techniques.

The author opens by explaining why social marketing and world wide web connectivity is so important for a profit making website, he also makes some claims regarding the importance of Web 2.0.

Once this short introduction is complete, we launch straight into the real meat. The first subject to be tackled is the choosing of a domain name, and some excellent advice is given for choosing the right name, and avoiding potential pitfalls.
Next to be discussed is the idea of creating site based around a key phrases, the concept of choosing and researching a key phrase is fully discuses and some good tips are given such as:
Use different key phrases on each page.
Organise the site around the keywords.
Exploit keyword tools to check keyword suitability.
The author explains how keyword should be used strategically, and gives a full demonstration of setting up the titles and Meta tags of a web page.
A great synopsis of effective website design is given, along with some great examples of how an effective and profitable website should be constructed. The author tells us about creating visual prompts and other forms of funnel to tempt your visitors into performing the action you require them to make. Branding is also briefly covered, and some good points are made regarding this relatively new facet of Internet Marketing.
By the time we get to the next section of the book, the author is in full swing and dives straight into the gritty subject of search engine optimisation. Search engine algorithms are discussed and explained very well.
Backlinks are explained, along with some examples of how to create effective anchor text, including a demonstration of how to create a link which opens in a new window.
Whilst backlinks are being discussed, article submission is briefly covered. One particularly worrying section does talk about hiring or buying backlinks, it should be noted that this is a very easy way to find your website banned from search engine indexes. At the end of this section the author gives a list of link analyses tools:
http://www.BacklinkWatch.com
http://www.Gsnatch2.com/SEOElite
http://www.Mozilla.com/firefox/
http://www.GoLexa.com

A very good explanation of the parts of a search engine is given, including a description of the crawler process and the index itself. The author explains how algorithms often change, and goes on to explain in detail the way in which both Google and Yahoo are presumed to work. Google PageRank is also talked about, including an explanation of the calculation used to discern it.
Both DMOZ and Yahoo Directory are discussed, along with some 2nd tier directories including:

http://www.BOTW.org
http://www.Skaffe.com
http://www.JoeAnt.com
http://www.Gimpsy.com
http://www.GoGuides.org
http://www.RubberStamped.org

The author jumps forward to talking about how to write good web content that is keyword focused without reading as if it is just keyword stuffed. He talks about keyword theme and keyword density in depth and also discusses the se of keywords in Meta tags. At the end of this section he gives a good list of keyword tools:

http://www.wordtracker.com/
http://www.google.com/webhp?complete=1&hl=en
https://adwords.google.com/select/KeywordToolExternal/
http://www.keyworddiscovery.com/
http://www.digitalpoint.com/tools/suggestion/
http://www.spyfu.com/ US
http://www.spyfu.com/uk/lp/uk.aspx UK
http://www.keycompete.com/
http://www.gsnatch2.com/KeywordSpy/
Towards the end of this chapter, the author summarises everything we have learned so far in a series of Do’s and Don’ts.
Moving on, we discuss blogging as a medium for generating traffic. A full list of good reasons why a blog makes good sense is given, and Wordpress is recommended as the platform of choice, before moving on to talk about Wordpress plugins, of which a huge list is given:
Admin Dropdown Menus
Adsense Deluxe
Ajax Calendar
Ajax Comment
Ajax Comments 2.0
Ajax WP
Akismet
Another Flickr
AWSOM Pixgallery
Bannage
BlogFollow
BubbleShare
Comment Timeout
Crossroads
Currency Converter
Custom Smileys
Dashboard Editor
DashNote
DiggThis
DoFollow
DoFollow Trackbacks
Download Counter
Email Users
Facebook Photos
Favatar
Fix Database
FlickrRSS
fMoblog
Google AJAX Search
Gravatar
Gregarious
Hardened Trackback
ImageManager
Inline Ajax Page
Live Spell Checker
Paged Comments
PhotoZip
Plug ‘n’ Play Google Map
Podcast Release
PodPress
RedPlanet
Sideblog
Simple Tags
Simplicity 2.0
Sociable
Spam Karma
Tagboard Widget
WordPress Paginate
WordPress e-commerce
WordPress Mailing List
WordPress-Polls
WP-Chunk
WP-NoSh*
XDTalk
All in One SEO Pack
WordPress Sitemap Plugin
Another WordPress Meta Plugin
Optimal Title
Tagalize It
Popularity Contest
Subscribe to Comments
FeedburnerFeedReplacementPlugin
Smart UpdatePinger
Adsense Deluxe Plugin Video Review

At this stage the author suggest writing and submitting articles to gain link popularity and gives a list of article repositories:

Articlealley.com
Articlebin.com
Article-directory.net
Articlefinders.com
Articlesubmissions.com
Articleworld.net
Businesstoolchest.com
Buzzle.com
Constant-content.com
Easyarticles.com
Ezinearticles.com
Findbusinessarticles.com
Freezinesite.com
Isnare.com
PlugIM.com
Searchwarp.com
Continuing with the link building theme, we move on to the concept of using social bookmarking sites to create backlinks and drive traffic to your blog. Tagging is also described and benefits presented. This section is bought to a close with a selection of Do’s and Don’ts, along with a long list of blogging platform sites and social bookmarking sites:
http://www.9rules.com
http://www.b2evolution.net
http://www.blogcms.com
http://www.blogflux.com/
http://www.blogs.botw.org/
http://www.bluefishnetwork.co.uk/streams
http://www.faves.com/home
http://www.findingblog.com
http://www.ma.gnolia.com
http://www.reddit.com
http://www.sportsblogs.org/
http://www.tailrank.com/
http://www.wiki.blojsom.com/wiki/display/blojsom/About+blojsom
http://www.wordpress.org
http://www.451press.com
http://www.all-blogs.net/
http://www.b5media.com
http://www.bblog.com
http://www.bestblogs.org/
http://www.biznichemedia.com
http://www.blinklist.com
http://www.blogarama.com
http://www.blogbunch.com/
http://www.blogcatalog.com
http://www.blogdigger.com/
http://www.blogdup.com/
http://www.blogfaction.com/
http://www.bloggeries.com/
http://www.bloggernity.com/
http://www.bloggynetwork.com/
http://www.bloghints.com/
http://www.bloghints.com/
http://www.bloghop.com
http://www.bloghub.com/
http://www.bloglisting.com
http://www.bloglogic.net
http://www.blogmedia.biz/
http://www.blogo.it/
http://www.blogpulse.com/
http://www.blogpulse.com/
http://www.blogrankings.com/
http://www.blogrankings.com/
http://www.blogroll.net/
http://www.blog-search.com/
http://www.blogsweet.com/
http://www.blogtagstic.com/
http://www.blogtopsites.com
http://www.bloguniverse.com/
http://www.blog-watch.com/
http://www.blogwise.com
http://www.bloogz.com
http://www.corante.com
http://www.creative-weblogging.com/
http://www.curbed.com
http://www.delightfulblogs.com/
http://www.digg.com
http://www.fark.com/
http://www.feedmelinks.com
http://www.findory.com/blogs/
http://www.furl.net
http://www.gawker.com
http://www.getblogs.com/
http://www.globeofblogs.com
http://www.gothamistllc.com
http://www.iblogbusiness.com
http://www.industry-blogs.com
http://www.knowmoremedia.com/
http://www.lsblogs.com/
http://www.metroblogging.com/
http://www.mister-wong.de/
http://www.movabletype.org
http://www.newsvine.com/
http://www.nicheblogs.net
http://www.osm.org/
http://www.propeller.com/
http://www.rawsugar.com
http://www.sbnation.com/
http://www.shadows.com
http://www.shinymedia.com/
http://www.simpy.com
http://www.spurl.net
http://www.stumbleupon.com
http://www.thesocialmediagroup.com/
http://www.theweblogreview.com/
http://www.top100bloggers.com
http://www.topblogsites.net
http://www.topblogsites.net
http://www.web20workgroup.com/
http://www.weblogalot.com/
http://www.weblogsinc.com
http://www.writerswriteinc.com/
The next section follows a similar format to the previous one and explains RSS feeds in full, and how they can be exploited to pull traffic. Also feed aggregators are introduced and a list is given:

www.blogcatalog.com/blogs/submit_blog.html
www.globeofblogs.com/register.php
www.blogstreet.com/bsibin/add.cgi
www.blogarama.com/add-a-site/
www.readablog.com
www.blogdigger.com
www.portal.eatonweb.com/register/
www.blo.gs/ping.php
www.hirank.com/
www.britblog.com/register/index.php
www.bloogz.com/
www.bloglines.com
www.blogspace.com/rss.readers
www.boingboing.net/
www.sarthak.net/blogz/
www.blogpulse.com/
www.blog-search.com/blog-submission.html
www.blogflux.com/
www.blogintro.com/submit/
www.findingblog.com/
www.iblogbusiness.com/
www.blogburst.com/blogger/join.html
www.rss-network.com/
www.daypop.com/info/
www.postami.com/rss.finder/
www.2rss.com/index.php
www.feedsfarm.com/
www.rssfeeds.com/
www.search4rss.com/
www.demo.rocketinfo.com
www.fastbuzz.com
www.feed24.com/
www.feedbot.org
www.Feeddemon.com
www.feeddirectory.us/directory/
www.octora.com/add_rss.php
www.feedbase.net/Add.php
www.morenews.be/
www.daytimenews.com/submit-rss-feed.aspx
www.feedexa.com
www.feeds2read.net/Suggest-A-Feed
www.jordomedia.com/RSS/
www.nfeeds.com/
www.feeds4all.com/NewFeed.aspx
www.plazoo.com/
www.feedster.com
www.free-rss.page2go2.com/rss-add.html
www.feedooyoo.com/
www.goldenfeed.com/
www.hyperdig.com
www.izynews.com
www.mywireservice.com
www.rocketnews.com
www.rssbuffet.com/
www.rss-feed.org
www.rssmicro.com/
For some reason he author re-visits the social bookmarking theme, repeating much of what he has already divulged, and finally gives a long list of bookmarking sites:

www.AllMyFavorites.net
www.aworldofhelp.com
www.backflip.com
www.blinklist.com
www.blinklist.com
www.blinkpro.com
www.BlobMarks.net
www.Blog-buzz.com
www.Blogmarks.net
www.Bluedot.us
www.BmAccess.net
www.Bookmarks.linuxquestionns.org
www.BuddyMarks.com
www.Chipmark.com
www.citeulike.org
www.commontimes.org
www.Complore.com
www.Connectbeam.com
www.Connectedy.com
www.connotea.org
www.De.lirio.us
www.del.icio.us.com
www.digg.com
www.Excites.com
www.feedmarker.com
www.Feedmelinks.com
www.feedmelinks.com
www.flipskipper.com
www.frassle.ura.org
www.friendsite.com
www.furl.net
www.fuzzfizz.com
www.GetBoo.com
www.Givealink.org
www.I89.us
www.IKeepBookmarks.com
www.jots.com
www.jumptags.com
www.Lilisto.com
www.linkfilter.net
www.linkroll.com
www.Linktopia.com
www.loom.com
www.Ma.gnolia.com
www.myprogs.net
www.Myweb.yahoo.com
www.myweb2.search.yahoo.com
www.Netscape.com
www.netvouz.com
www.newnooze.com
www.Newsvine.com
www.Nextaris.com
www.openbm.de
www.rawsugar.com
www.reader2.com
www.reddit.com
www.scuttle.org
www.shadows.com
www.shoutwire.com
www.simpy.com
www.sitetagger.com
www.socialbookmarking.org
www.sourceforge.net/projects/scuttle/
www.spurl.net
www.Squidoo.com
www.StumbleUpon.com
www.Sync2it.com
www.SyncOne.net
www.Taghop.com
www.Thoof.com
www.Unalog.com
www.unalog.com
www.Wazima.com
www.Wirefan.com
www.Xilinus.com
www.Yuno.com
In the same way, the author talks about social media such as videos and audio to drive traffic, and lists many sites:
www.allconsuming.net
www.blogmarks.net
www.buddymarks.com/
www.consumating.com/
www.Couchsurfer.com
www.de.lirio.us/
www.del.icio.us/
www.Digg.com
www.doggdot.us/
www.feedmelinks.com/portal
www.Friendster.com
www.Hi5.com
www.IMNewsPlugIM.com
www.lilisto.com/
www.ma.gnolia.com/
www.MyBlogLog.com
www.myweb2.search.yahoo.com/
www.netvouz.com/
www.Propeller.com
www.PRWeb.com
www.Reddit.com
www.reddit.com/
www.segnalo.com/
www.simpy.com/
www.smarking.com/
www.SpicyPage.com
www.standpoint.com/
www.StumbleUpon.com
www.tag.zurpy.com/
www.Technorati.com
www.unalog.com/
www.43people.com
www.43places.com/
www.43things.com/
www.9rules.com/
www.blinkbits.com/
www.blinklist.com/
www.blogcatalog.com
www.efamilyties.com/
www.facebook.com
www.facebook.com/
www.fark.com
www.faved.net
www.feedmarker.com/
www.furl.net/
www.givealink.org/
www.hyperlinkomatic.com/
www.linkagogo.com/
118
www.linkedin.com/
www.linkroll.com/
www.listible.com/
www.meetup.com/
www.mybloglog.com
www.myspace.com
www.Myspace.com
www.netscape.com/
www.ning.com/
www.orkut.com/
www.othersonline.com/
www.rojo.com/
www.shadows.com/
www.shoutwire.com/
www.simpy.com/
www.slashdot.org
www.spurl.net/
www.tickme.com/
www.wists.com/
www.youhypeit.com/
This section is summed up by some very informative information regarding video marketing, and some great advice is given, which includes a Tips and Mistakes section and has a long list of video sites:

http://www.video.google.com
http://www.video.yahoo.com
http://www.youtube.com
http://www.video.aol.com
http://www.webshots.com
http://www.collegehumor.com
http://www.blip.tv
http://www.motionbox.com
http://video.msn.com
http://www.dailymotion.com
http://uncutvideo.aol.com
http://www.metacafe.com
http://stage6.divx.com
http://www.esnips.com
http://www.ifilm.com
http://www.ning.com
http://www.revver.com
http://www.addictingclips.com
http://www.atomfilms.com
http://www.vimeo.com
http://www.tubetorial.com
http://www.current.tv
http://www.ourmedia.org
http://www.thedailyreel.com
http://www.freevlog.org
http://www.fireant.tv
http://soapbox.msn.com
http://vids.myspace.com
http://www.veoh.com
http://www.4shared.com
http://www.multiply.com
http://www.flurl.com
http://www.break.com
http://www.tinypic.com
http://www.livevideo.com
http://www.liveleak.com
http://mix.lycos.com
http://www.ebaumsworld.com
http://www.heavy.com
http://www.putfile.com
http://www.fark.com/video/
http://www.sevenload.com
http://www.guba.com
http://www.grouper.com
http://www.blinkx.com
http://www.gorillamask.net
http://www.vidilife.com
http://www.dabble.com
http://www.zippyvideos.com
http://www.yikers.com
http://www.glumbert.com
http://www.jibjab.com
http://www.flixya.com
http://www.jumpcut.com
http://www.videojug.com
http://www.stupidvideos.com
http://www.vsocial.com
http://www.mefeedia.com
http://www.videovat.com
http://www.funnyhub.com
http://www.dropshots.com
http://www.yourdailymedia.com
http://www.5min.com
http://www.tagworld.com
http://www.viddler.com
http://www.spymac.com
http://www.dailyhaha.com
http://www.funmansion.com
http://www.expotv.com
http://www.truveo.com
http://www.vmix.com
http://www.eyespot.com
http://www.danerd.com
http://www.dorks.com
http://tv.oneworld.net
http://www.lulu.tv
http://www.videobomb.com
http://www.viddyou.com
http://www.videodumper.com
http://www.showmedo.com
http://www.clickcaster.com
http://www.teachertube.com
http://www.mixpo.com
http://www.scenemaker.net
http://www.engagemedia.org
http://www.vlogmap.org
http://www.yourfilehost.com
http://www.broadcaster.com
http://www.buzznet.com
http://www.mojoflix.com
http://www.vidmax.com
http://www.sumo.tv
http://www.i-am-bored.com
http://www.jokeroo.com
http://www.funnyjunk.com
http://www.vidiac.com
http://www.dumpalink.com
http://www.maniatv.com
http://www.expertvillage.com
http://www.thatvideosite.com
http://www.kaneva.com
http://www.godtube.com
http://www.onetruemedia.com
http://www.shoutfile.com
http://www.twango.com
http://www.sharkle.com
http://www.clipshack.com
http://www.guzer.com
http://www.needforfun.com
http://www.castpost.com
http://www.bofunk.com
http://www.holylemon.com
http://www.getmiro.com
http://www.funnydump.com
http://www.mediabum.com
http://www.babelgum.com
http://www.lifelogger.com
http://www.videowebtown.com
http://www.ziddio.com
http://www.myvideo.co.za
http://www.mogulus.com
http://www.dotcomedy.com
http://mojiti.com
http://www.pickle.com
http://www.dailycomedy.com
http://www.nelsok.com
http://www.flukiest.com
http://www.fliqz.com
http://www.viewdo.com
http://www.sutree.com
http://www.zooppa.com
http://www.eyeka.com
http://www.dave.tv
http://www.youare.tv
http://www.funnyreign.com
http://www.cuts.com
http://www.voomed.com
http://www.treemo.com
http://www.hictu.com
http://www.panjea.com
http://www.dovetail.tv
http://www.hungryflix.com
http://www.dumpthe.net
http://www.coull.tv
http://uvu.channel2.org
http://www.cozmo.tv
http://www.yourkindatv.com
http://www.filecow.com
http://www.clesh.com
http://www.ustream.tv
http://www.vidivodo.com
http://www.kwego.com
http://www.blogtv.com
http://www.funnyplace.org
http://www.caught-on-video.com
http://www.zanyvideos.com
http://www.evideoshare.com
http://www.clipblast.com
http://www.bigcontact.com
http://www.pixparty.com
http://www.izimi.com
http://www.zeec.net
http://www.blogcheese.com
http://www.skilltip.tv
http://www.yurth.com
http://www.wewin.com
http://www.vidipedia.org
http://www.qubetv.tv
http://www.video123.com
http://www.onfuego.com
http://www.myextreme.ca
http://video-upload.download.com
http://www.vuze.com
http://jaycut.com
http://www.u2upfly.com
http://www.freeiq.com
http://www.megavideo.com
http://www.funnyordie.com
http://strmz.jot.com
http://www.sclipo.com
http://www.purevideo.com
http://www.vume.com
http://www.operator11.com
http://www.tubearoo.com
http://www.helpfulvideo.com
The penultimate section of this eBook sees the author discussing Special Interest Groups, but in a bang up to date way. Google Groups is explained, especially the social networking side of things. A very good overview of Yahoo Groups is also given, making some comparisons between Google’s offerings.

The final section of the book talks about classified advertising sites such as Graigslist and Question and Answer sites such as Yahoo Answers, an excellent selection of Do’s and Don’ts is given for both of these aspects of SEO, and again a very full list of external resources:

Classified Sites
www.classifieds.yahoo.com
www.Craigslist.org
www.hyt.com/ads
www.ad-line.com
www.ad2go.com
www.allbusiness.com
www.allsmallbiz.com
www.americanet.com/classifieds
www.bestmall.com/class
www.bizclassifieds.com
www.bizweb.com
www.classifieds.bmi.net
www.cfm.com
www.comcorner.com
www.freeadvertisingforum.com
www.webovation.com/ads
www.Vancouver-webpages.com/global-sic/
www.Infinityweb.com/free
www.Theinfoguide.com/clasifid
www.world-trading.com/ads.htm
www.compulink.co.uk/~internetfleamarket/welcome.htm
www.justmalls.com/classifieds
www.magicsearch.com
www.musicclassifieds.com
www.netclassifieds.com
www.netbizclassifieds.com
www.nwplus.net
www.nmbenterprises.com/classifieds/
www.pennysaverusa.com
www.rainbow-classifieds.com
www.salesmall.com/classi
www.usell-it.com
www.free-ads.com/ukads/index.asp
www.vancouver-webpages.com/cgi-bin/enter-global-ad.html.cgi
www.tao01.com
www.kijiji.com
www.LifeDeal.com
www.KSL.com
www.Classifiedclub.com
www.Gocounty.com
www.Citynews.com
www.Inetgiant.com
www.Betterearthnews.com
www.Smbtn.com
www.Kiwisearch.net
www.Ezclassifieds.com
www.Callharry.com
www.Bazaarexpress.com
www.04ads.com
www.100ads.net
www.Adupdate.com
www.Exotics-classified.com
All in all, this eBook presents an astounding quantity of very well written information, along with a huge range of further resources; indeed, the cost of the book is well worth the list of resources alone. Most of the real gold is given in the early sections, with the later parts building upon the techniques presented and giving the resources needed to get the job done.

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