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The Four Tier Annihilation Method eBook is primarily concentrated upon various aspects of establishing a successful and profitable eBay income stream. It introduces a tiered method of product development, although the author is quick to dismiss the tiered method himself, saying that if your bottom tiers are producing good income, then there is no need to bother with the higher tiers.
The author covers several product types, from simple drop-shipped, quick sale goods such as the Apple iPod and similar electronic goods, but these are only used as a demonstration. The techniques taught within the eBook will enable readers to find and create their own product niche using the available product analysis tools to be found within eBay itself, and upon several external sites. The author pertains to teach the reader how to exploit the monolithic targeted traffic provided by eBay and build a profitable sales business. The book makes a good job of this.
The overall idea of the tiered approach is to begin selling products with low margins and low prices, such as wrist watches, and slowly incorporate higher priced products which fantastic margins. Overall, this is a fine idea, although it is noted that the author displays very little actual knowledge of vending high priced products such as real estate or luxury vehicles.
The author introduces an acronym, used to describe the eBay selling process; this acronym is RSIEAM, which stands for Research, Sourcing, Infiltrate, Establish, Automate and Move On. This is a solid hypothetical business model for internet based sales of bulk products, but fails to fit with the high priced goods he proposes to sell in the top tier.
A great technique for researching established product lines through the eBay system is shown the reader, along with several external resources that can be used to augment and further refine the products under development. Overall the product research section of this book is exceptionally good, the author teaches us how to use eBay tools to find products that have sold well in recent weeks. In this section of the eBook the author supplies two excellent resources:
eBay Pulse - http://pulse.ebay.com/
Mpire - http://www.mpire.com/
Both of these tools are designed to allow the visitor to find and analyses great selling products so that they can mimic the business model themselves and hopefully make some profit.
The readers is informed that planning an eBay sales campaign should be done by using existing products which have a proven sales record within the on-line auction marketplace, a fairly good idea, although this leads to a new entrant to the arena facing heavy competition from the outset. At the end of this section the author gives us several more great resources, both paid and free, for researching eBay products:
eBay Market Research- http://pages.ebay.com/marketplace_research/detailed-comparison.html
Dealfinder - http://dealfinder.ebay.com/dlf/home
Terapeak - http://www.terapeak.com/
WantItNow - http://pages.ebay.com/wantitnow/
Using these tools, the author explains how to find a good product and gauge the price which will be most effective, he shows us how to find products that have sold at a good profit regularly, and how supply and demand are balanced, all in all an excellent section of the eBook. The point that eBay has millions of visitors already searching for products to purchase is driven home, and this is an important point to consider.
The next section of the eBook deals with product sourcing, and two excellent methods of finding products are introduced at the early stages, with a potentially far more profitable third introduced towards the end of the section.
Firstly the author describes the process of wholesaling, buying goods in bulk at discounted prices, to sell individually or in smaller units on eBay. The downside of this particular method is that you must pay for goods up front, maintain stock, and arrange shipping to your customers. Secondly, the whole concept of drop shipping, which is the process of selling goods, which you do not hold stock of, the retailer, will ship directly to your customer form their warehouse. This used to be an excellent way of doing business, but has become somewhat flooded in recent months. I this section the author gives us a couple of websites where cut price goods can be sourced, please note, both of these websites have been associated with large thefts and scams in the past and the author does not tell the reader this, beware if using either of these sites.
Alibaba - http://www.alibaba.com/
Tradekey - http://tradekey.com/
The reader is also given a good list of great drop shipping sites, all of which could be very useful.
Light In The Box - http://www.lightinthebox.com/
DH Gate - http://www.dhgate.com/
Global Sources Direct - http://www.globalsourcesdirect.com
eSources - http://www.esources.co.uk/
The third method of product procurement is introduced at the end of this section of the eBook. This is potentially the most profitable way of finding new products, but also the most time consuming. It deals with the idea of finding people who already sell or manufacture a product but do not sell on-line. The reader is encouraged to approach these companies and try and negotiate a business deal, whereby they will sell the product on eBay for a commission, and the original vendor or manufacturer will deal with the shipping. In effect, this is something like a private drop shipping deal, and could be very profitable if the right products can be sourced. The author supplies several well written standard letters, which can be used when approaching a potential business partner.
Finally, the author covers something he calls the “Hijack System”. This involves finding people selling a particular product on one of the localised eBay sites, and finding a spate eBay local where the product sells for a higher price, the original seller is then contacted, and a deal agreed to ship the products across country borders, selling via the reader’s auction. A complicated way to do business, but could be profitable for the right products. Again, a good standard letter of introduction is provided for the reader to use or adapt for themselves.
Unfortunately, the last part of the product section is let down by the fact it deals with three types of product which are either now not saleable on eBay due to recent business term changes, are no longer profitable due to the fact they have found a more streamlined outlet. The author covers the concept of acquiring and re-selling eBooks and other digital rights products for sale upon eBay. Several months ago eBay introduced a rule saying that this kind of product can no longer be sold, and everything must have a material aspect. This can be worked around by shipping a CD with the eBook copied onto it, and the author does explain how this can be done, but in many ways this is a dead horse, and no longer makes the easy money it once did.
The idea of buying and selling websites is also given to the reader; again this is something eBay now frown upon. Slightly more worrying is the fact the author encourages the reader to create shoddy, badly designed sites for them to sell to unwitting customers on eBay, not strictly ethical. All in all, this part of the eBook has little value today, and should be ignored, or only read for background information.
With regard to the creation of niche websites to resell upon eBay, the author gives a list of resources, many of which are excellent and well worth checking out if you do intent to try out this risky aspect of on-line auction sales.
AdSense - www.google.com/adsense
Interspire Templates - http://www.interspire.com/templates/
Open Source Web Design - http://www.oswd.org/
Free Website Templates – http://www.freewebsitetemplates.com/
Steves Templates - www.steves-templates.com/
Although it has been pointed out that the author somewhat encourages an untrained professional to create websites themselves and try and sell an inferior product to an unsuspecting customer, he does go on to explain that a better option would be to invest in the servers of an outsourced freelancer to create a professional site for resale, and gives a good list of freelance job sites.
GumTree – http://www.gumtree.com
Guru – http://www.guru.com
Graiglist – http://www.craigslist.com
ScriptLance – http://www.scriptlance.com
RentACoder – http://www.rentacoder.com
eLance – http://www.elance.com
Lastly the author tells us about a great tool named Build a Niche Store, which can be found at http://www.buildanichestore.com.
Finally, the author discusses the option of buying and selling domain names via eBay, this used to be big business, but is now dominated by the big players in domain name research and registration, with many sites offering both sellers and buyers a much more profitable way of doing business, this section of the eBook is fairly useless now.
In the last parts of the eBook, the author talks about things such as eBay classifieds, ClickBank, CPA and other affiliate schemes, he displays no real in-depth knowledge of the subject involved, and it appears that this section was added to pad out the book. Some useful information exists, especially concerning the way that eBay classifieds work, but these subjects are covered elsewhere in other eBooks, many of which are available for free. No gold here I am afraid.
Overall this is a good eBook despite the fact that some of it is out of date, and some of it is useless. Anyone wishing to learn how to research, source and operate products for an eBay store would learn much from this eBook. The high quality videos are well developed, and well worth watching, all in all a good book, and worth a read.
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